Web site translation

Web site translation as a business investment.

If you want to be successful business person, you need to be a number cruncher. It can be a bit tedious, but there is no escape from it. It's what business is all about. By spending a few moments reading this page you will see various figures to support web site translation as a business tool, and how a targeted investment in overseas web marketing can quadruple your potential future earnings.

All businesses are profit driven, and profit is a simple calculation of what comes in against what goes out. Only you can know what a 448% increase in website traffic will do do your business; but this sort of increase is possible through professional web site translation. As with any decision, it is important to calculate the Return on Investment (ROI).

So let's look at the numbers: The internet population is approximately 1.1 billion, of which only 29% speak English as their first language. If your web site is only written in English then you are closing your doors to over 700 million potential customers.

The largest English speaking market is North America, but internet usage in this region is now growing at a slower rate than ever before. Europe and especially Asia are now the biggest regions in terms of world internet usage. As these two regions are predominantly non-English speaking, your English only web site will fail to capitalize on this growth.

Asia-Pacific is expected to experience morer than 100% growth in each of the next four years, with Japan accounting for slightly more than half the region's e-commerce. IDC reports that companies, that do not translate their websites, project foreign revenue earnings of approximately 10-12% in the coming years. Over the same period, companies that do translate their web pages are expecting foreign revenue earnings of 25-35%.

Web site translation conclusion...

Success in business comes down to crunching numbers, and the numbers speak for themselves.

The world is changing. Globalization is inevitable as borders come down and the internet opens up the global markets. The easiest, most effective way to penetrate these markets is through web site translation; providing it reaches out to the rest of the world professionally at a local level.

Professional business demands a professional translation

If you would like to look into web site translation further please contact us to discuss your global requirements.