Looking
for a Russian translation?
Catch
22: You want a Russian translation because you don't
know the Russian language. So you pay for the translation,
but have no way of knowing how good it is because, you
don't know the Russian language!
The
final translated document could be perfect, or it could
be rubbish, laughable or even offensive. The person
who receives your Russian translation will judge you,
not by how good you are, not by how good the product
or service is, but by how good the translation is.
You
wouldn't dream of sending out a business proposal on
"Magic Roundabout" notepaper, or written in
red ink, because you wouldn't be taken seriously, no
matter how well you write sales copy. It is exactly
the same with a Russian translation. If you spend a
lot of time crafting sales or marketing material, and
then pass it over to a poor quality translator you are
just throwing money away.
Here
is one example:
"PTS
carefully reviews a company's requirement to ensure
they get the right web design for their organisation.
Our creative and talented programmers work closely with
our graphic designers to produce leading-edge web solutions."
And
this is how it was translated:
"PTS
thoroughly is examined the requirement for the company
to ensure them it obtains the right construction of
rod for their organization. Our creative and talented
programmers work closely with our graph-designers in
order to produce leading-edge permissions of rod."
This
example was put back into English in order to highlight
the mistakes, but in reality you would never even know
how bad that translation is. You would be sitting at
your desk wondering why the phone wasn't ringing.
A
professional Russian translation service is not an expense,
it is an investment.
You
want to build a serious business. The goal of that business
is to generate at least tens or hundreds of thousands
of pounds per year. The Russian translation you send
could be a deciding factor in whether you succeed or
fail. Don't compromise the deal.
There
was a time when translation was seen as an afterthought,
an inconvenient by-product of international business
matters. Globalization is now showing that a high quality
translation is an important business tool, capable of
opening up new markets.
A
poor Russian translation is worthless. It drains you.
Anna
Bowman Translations Ltd offers individual business solutions
to corporate clients. Our objective is to help your
Russian venture become a success. Why not give us a
try?
If
you take your market seriously, the market will take
you seriously.
Further
reading:
Russian
Facts...
Russian
Business Etiquette...
Contact us
for more info... |