English to Japanese Translation

Although internet penetration is growing at a tremendous rate across the whole of Asia, Japan still represents one of the best opportunities for stable business growth. Having an English to Japanese translation on your website means being miles ahead of your competition and attracting millions of potential customers.

If you don't have local language content on your site, then most of your potential Japanese audience are not going to find you. 99% of people will search the net in their own language, so if you have no Japanese text on your site then your site has very little chance of being found. Even if someone does accidentally stumble accross your site there is a high chance that they either cannot understand English or do not want to read in English at that time. In any case, they have gone and probably won't come back.

In Japan, there is a minority of people that can read and understand English well enough, but assuming that they will make the effort to read your English brochures or web site is a mistake. People are far more likely to take note of what you have to say if they are addressed in their own language. If you fail in bringing your message across, if you can't excite the people about what you have to offer, if you can't get them to trust you, then you will not be creating any interest.

This means you need to adapt your communication strategy. The web page or sales flyer that works so well at home might not bring any results in a Japanese market.

However, you do not need to invest heavily in English to Japanese translation:

You can translate part of your site for market evaluation, and increase the language focus where you feel you are creating the best return. The bottom line here is that you can sell in any language you want, but people tend to buy in their own language.

Our team of English to Japanese translation experts have all the required expertise for translating and locally adapting your website or sales brochures. With our help you can turn your material into dynamic and effective communication channels.

Our aim is to assist you in achieving your aims; we do far more than just translate words.

Please contact us today to discuss your English to Japanese translation needs in greater detail, before your competition beats you to it.